Brand Design
At Modern Citizens, our brand design module creates design systems and visual identities that give brands real impact in their markets and wider culture. We transform perceptions, inform how brands show up at every touchpoint, and create the fundamental visual tools for organisations to present themselves consistently and effectively to the world.
What we do
Visual Identity Transformation
Working collaboratively with client teams and our Strategic Consulting module, we create inspiring new visual identities for clients, rethinking everything from logo design to distinctive brand assets and brand experiences. Helping brands be the very best versions of themselves.
Consistent & Flexible Design Systems
Modern brands need to be consistent at their heart, but flexible in application - for different audiences, messaging contexts and media channels. We develop user-friendly design systems for internal teams to carry a brand identity through every touchpoint and feel confident in application whenever required.
Brand Refreshes & Evolutions
Not all brands require rebranding. But many brands benefit from a refresh or a touch up. We often work with existing visual identities to sharpen how they are experienced, impose rules and clarity around their use, and update their application across campaigns, in motion, or content development.
Interested in finding out more?
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Brands we work with
Technologies we work with
