Strategic Consulting

At Modern Citizens, our Strategic Consultancy module exists to help businesses do things differently by using their brands more effectively. We get to grips with brand and organisational challenges of all shapes and sizes, and work in partnership to find clear, impactful and creative ways forward. We connect the dots, find unifying narratives and lay the groundwork for what can come next.

What we do

Critical Thinking for Brands

Frequently, we help solve our clients’ trickiest brand and marketing problems. Providing expert outside direction on audience needs and desires, on new product strategies, on changing cultural, technological or competitive landscapes or on existing marketing frameworks. A critical thinking support for critical decision-making.

Brand Positioning, Identity & Architecture

We help craft the stories and create the frameworks that give brands the impact they deserve. Often beginning with stakeholder interviews, consumer insight and competitive mapping, we unify businesses around new brand narratives, guide transformative visual and tonal identities and rationalise complex brand and portfolio architectures. Building brands that can make change both possible and exciting for businesses.

Internal Brand & Organisational Culture

All great brands are built from the inside out, and internal culture and identity is a too often overlooked aspect of brand strategy. We work with teams, with interviews, workshops and surveys to build employer brands that can attract talent, develop inspiring employee value propositions, and embed values and behaviours that can unify disparate teams around shared ideals.