Hyperia Launch Campaign

Thorpe Park, the UK’s ultimate destination for thrill-seekers, came to us to help launch their new ride, Hyperia – the tallest, fastest and most weightless rollercoaster in the UK. They needed a new brand, theme and epic launch campaign that would resonate with a Gen Z audience.

We gave the ride a name, iconic design and even a story to anchor it in with the rest of the Thorpe Park mythos. All centred around a new creative platform ‘Find your Fearless’, with a through-the-line campaign to get Gen Z’s excited.

Together, we saw a brand proudly and permanently tattooed at least 5 times and a new benchmark for rollercoaster launches the world over. Millions worth of earned PR, immense love with the notoriously tricky ‘coaster-heads,’ and ticket pre-sales breaking every Merlin record.