Beyond Print: Why Your Brand Needs a Digital Design System

Think about it:

Colour: A vibrant red that pops on paper might be jarring on screen.

Accessibility: Considerations like colour contrast for visually impaired users are crucial online but rarely addressed in traditional 'print' guidelines.

Interactivity: Your brand guidelines probably don't cover things like hover states, animations, or micro-interactions that are essential for a modern web experience.

This is where a digital design system comes in. It bridges the gap between your existing brand guidelines and the unique demands of 'digital'.

I think it's fair to say that most brands are digital first now, but there's still an overwhelming bias towards solving a brand's offline presence than online. Why is that?

Aside from areas of accessibility, which are obviously of paramount importance, one of the biggest business benefits is that it provides clear guidelines and a solid rule set so you can accelerate design and development of any new feature enhancements. I've witnessed first hand how a solid design system can 4x or even 5x design updates and development handoff.

A design system provides a flexible framework for future growth and allows your brand to evolve while staying true to its core identity.

Don't let your digital brand be an afterthought. Invest in a solid design system and I guarantee you, you'll see real business benefits!