Modern Citizens Appoints Chief Strategy Officer
White, who was CSO at Abbott Mead Vickers BBDO until March 2023, will lead Candid-owned Modern Citizens' strategy team and oversee the agency’s long-term strategic direction. He will report to chief executive Matthew Robinson.
Robinson said: “We are thrilled to welcome Tom to the team. He has an outstanding track record of creating effective and award-winning work across some of the biggest brands in the world. This will be invaluable as we continue to push boundaries and deliver exceptional results for our clients. I couldn’t be more excited to see what he’s going to achieve with the multi-talented crew we have at Modern Citizens.
“Pumie brings a wealth of experience and a successful track record with over 20 years’ of working with leading integrated teams across great brands, so we are incredibly excited to welcome her to the Modern Citizens team.”
White has worked with brands including Walkers, PepsiCo and Guinness.
He said: “It took very little convincing to join the Modern Citizens team. They’re a talented and switched-on collective of thinkers, builders and doers now brought together under a single agency proposition that I reckon puts us exactly where today’s clients need us most.
"There’s already a terrific pedigree of effective and eye-catching work across each of the agency’s capabilities, but what comes through loud and clear from everyone here is the ambition to raise that ceiling higher still. I look forward to playing my part in helping Modern Citizens to do just that.”
Msengana, who has more than 20 years' experience in team development and client relations, joins after holding senior roles at agencies such as M&C Saatchi and Ogilvy. In her most recent position at Ogilvy, she served as global business director and global client partner. Msengana has worked with brands including Dove, Vodafone and Santander, and has also been involved in pro bono projects with organisations including Girl Up and UK Black Pride.
She said: "The way Modern Citizens brings together three unique powerhouses, under one innovative roof was a huge appeal to me and I was excited about the way they approach answering brand challenges in a truly unique and considered manner.
“I’m thrilled to be part of the team, helping shape the agency’s future, working with such an incredibly smart and dedicated team who not only create great work but are driven by bringing about a positive change in the industry.”
Link to article in Campaign
