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Client:
Care UK

Transforming Digital Engagement for the Care Sector

Revolutionising Care UK’s digital strategy to enhance trust, increase visibility, and drive occupancy through data-driven marketing and UX innovation.

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Services used in this case study
Analysis & Optimisation
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Content Creation
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Digital Build
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Performance Marketing
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Strategic Consulting
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UX Design
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The Business Challenge

Care UK operates in a highly competitive post-COVID market where digital presence is critical. They faced challenges in standing out against aggregators, optimising search and paid media strategies, and ensuring a seamless user experience to convert interest into occupancy. Additionally, the absence of a centralised analytics system limited their ability to measure and optimise performance. They required a holistic digital strategy to strengthen their brand, enhance discoverability, and deliver measurable results.

The Diagnosis

  • Search and paid media strategies were under-optimised, reducing visibility during critical decision-making moments for care seekers.
  • The digital experience was not fully aligned with the customer journey, leading to lost engagement and lower conversion rates.
  • The absence of a centralised analytics solution prevented data-driven decision-making, impacting campaign efficiency and ROI.

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The Solution

To position Care UK as the go-to choice for care seekers, we executed a comprehensive digital overhaul:

  • ‍Enterprise-Level Website Redesign: Enhanced UX/UI to create an intuitive, trust-building experience tailored to the needs of care seekers and their families.‍
  • Integrated SEO & Local Search Optimisation: Optimised 25 Google business listings and location-based pages, improving rankings for geo-targeted queries and increasing organic discoverability.‍
  • Data-Driven Paid Media Strategy: Implemented postcode bidding and dynamic creative campaigns to capture high-intent searchers, improving lead quality and conversion rates.‍
  • Advanced Analytics Implementation: Integrated Google Analytics and Google TagManager, enabling detailed funnel analysis, real-time campaign tracking, and occupancy-driven performance insights.
a collection of ipads showing various screenshots of the careuk website
a laptop showing google search ranking
an iPad with the care uk website on it
an elderly mother with her daughter looking at a phone

The Results

181% year-on-year growth in organic search-driven sales calls

Enhanced SEO and content strategies significantly boosted inbound enquiries.

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70% reduction in cost per acquisition (CPA)

Optimised paid media campaigns led to highly efficient lead generation.

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53% growth in PPC-assisted sales calls

Improved targeting and re-marketing strategies increased conversions.

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