Dunelm - The home of... Autumn Campaign

Dunelm is the UK's leading homewares retailer, and while ‘The Home of Homes’ has been Dunelm’s calling card for many years, they needed us to create a campaign that gave it new resonance as Dunelm’s holistic and flexible brand platform.

We evolved the end line ’The Home of Homes’ into a principle that drives everything we do with a stand-out and flexible AV construct to showcase Dunelm’s range. Likewise we developed a fresh design system and photography approach that works across all touchpoints.

Together we saw huge gains in the effectiveness and efficiency of Dunelm’s marketing from brand health metrics, hold out tests and consumer feedback - unlocking new investment.