Edinburgh Napier

Edinburgh Napier University came to us wanting to disrupt the Higher Education sector, shift public perceptions, and celebrate the impact its graduates have had on the world.

We created a disruptive and new creative platform ‘Must be Napier,’ putting its graduate's contributions front and centre, along with a suite of high performing assets. Along with a new design system that carried the same spirit throughout.

Together we saw an 813% increase in traffic to the Napier site, a 59% increase in consideration, a 45% reduction in cost per application and the university’s most effective campaign ever produced with a multi-award winning case study.