Gordon Ramsay Group

Gordon Ramsay Restaurants reached out hoping we could create an online experience that mirrored the experience of fine-dining - seamless and sophisticated - across all their restaurants. The goal was to generate interest and convert it into online bookings and the purchase of gifts and experiences - boosting their online presence and social fan-base as a result.

We developed an intuitive digital experience for every restaurant and market whilst maintaining brand consistency. Using a brand new headless Kontent.ai platform, we delivered a seamless experience for customers and content editors alike. And with optimised advertising to drive conversion, we targeted customers during peak periods.

Together we redeveloped the brand’s entire digital ecosystem. Increased online conversions to 51%. Advertising and Campaign optimisations delivered a 30% reduction in CPA rates and a 49% increase in SEO/PPC returns on investment.