VVDB: Ready for the Binnenvaart?

The first time we met with Vrienden van de Binnenvaart, they needed to shift perceptions of the industry and get students aged 15 - 18 excited about a career in inland navigation.

We brought the young professionals in the sector front and centre, turning their story into engaging content across social platforms. Through rigorous research, we learnt the key motivators and interests of our audience to inform our messaging. We combined precision targeting and insights to get our content on digital platforms our audience favoured like Snapchat, Youtube and TikTok.

Together we created a targeted recruitment campaign that inspired students. Devised a comprehensive strategy that resonated with the audience. And we maximised reach and engagement with effective use of paid media and digital marketing.