Care UK - A Digital Transformation

When Care UK came to us, the pandemic’s impact on the sector was still fresh and they needed help positioning themselves as the trusted authority for potential care seekers. With a revamped digital experience that felt modern and purposeful to drive those seeking care to get in touch.

We targeted care seekers to drive awareness and inform ways to improve the customer journey. We hit acquisition targets with creative messaging and targeting across multiple channels. Leveraging AI’s capabilities to create content that informs care seekers throughout their customer journey.

Together we reignited growth in traffic and sales inquiries. Enhanced local page visibility to drive local search rankings. Optimised traffic flow by interlinking with relevant care home sites. Achieved recovery* with 181% growth in organic driven sales calls.